About JammTrain
We exist to help Australian businesses hire right, develop extraordinary leaders, and transform their people into their greatest competitive advantage.
Jamie Lord
Founder, JammTrain
Founder & Lead Trainer
Jamie Lord
Jamie Lord is one of Australia's most sought-after leadership development trainers and executive coaches. With over 20 years of experience working with business owners, executives and sales teams across Australia and the Asia Pacific, Jamie has built a reputation for delivering real, measurable change — not just theory.
Jamie founded JammTrain with a clear mission: to give Australian businesses access to world-class training and development that actually works. His approach combines deep psychological insight — through the Winslow Assessment — with practical, human-centred coaching that meets people where they are.
A sought-after keynote speaker, facilitator and executive coach, Jamie has worked with hundreds of businesses across industries including construction, retail, professional services, manufacturing and more. His clients consistently describe him as the trainer who finally made the difference.
Jamie is the creator of the Confident Hiring Solution™, the JammTrain Leadership Academy and the Sales Academy — three programs that have transformed thousands of leaders and sales professionals across Australia.
Credentials
- 20+ years in leadership development & executive coaching
- Certified Winslow Assessment practitioner
- Keynote speaker — Australia & Asia Pacific
- Creator of the Confident Hiring Solution™
- Founder of the JammTrain Leadership & Sales Academies
- Multiple Asia Pacific Training Award recipient
The JAMM Story
Why we do what we do.
JAMM stands for more than a name — it represents a belief that business success is built on people. The right people, in the right roles, with the right development behind them.
Too many Australian businesses are held back by poor hiring decisions, underdeveloped leaders and sales teams that lack the confidence and skills to perform at their best. JammTrain was built to solve exactly that.
We combine world-class psychometric science through the Winslow Assessment with practical, human-led training that creates lasting behavioural change. Not a one-day wonder — real transformation.
From our base in Queensland, we work with businesses across Australia and the Asia Pacific — from family-owned businesses to national enterprises — helping them hire right, build extraordinary leaders and transform their performance.
People First
Every business result starts with a people decision. We help you get those decisions right.
Science Backed
The Winslow Assessment gives us objective, evidence-based insight into every person we work with.
Results Driven
We measure success by the outcomes our clients achieve — not the hours we spend in a room.
Human Led
Technology is a tool. Real change happens through real human connection, challenge and coaching.
Our Partners & Accreditations
JammTrain works with world-class partners to deliver the best outcomes for our clients.
Winslow Assessment
World-class psychometric profiling — the science behind everything we do.
JAMM (AUS) PTY LTD
ABN registered Australian company — trusted by businesses across Australia.
Asia Pacific Training Awards
Multiple award winner — recognised for excellence in leadership development across APAC.
Human Led AI Partnered
Cutting-edge AI tools integrated into our Sales Academy for maximum productivity.
LET'S TALK
Ready to transform your people and your business? Let's start the conversation.